Of all the roles marketing plays in a business strategy mix, communication is arguably the most valuable. A quality piece of advertising will be recognizable, differentiated, and help build customer loyalty and generate leads and sales.
Twice a year this manufacturer of premium diesel fuel treatments turns to us to develop a seasonal campaign that includes posters, shelf talkers, and advertising. These distinct pieces incorporate branded identity cues and direct, no-nonsense copy that connects with truck drivers and their concerns about fuel economy, engine life and power.
Yes it's a goofy product, but at last count the company had surpassed the $200,000,000 mark with the silly blanket with sleeves. This ad appeared in Martha Stewart Living.
A series of Ads for a premium line of Garden Hose. The ads are distinct and instantly recognizable.
A simple promise for those wanting to enjoy their yard mosquito-free.
Safety compliance is a constant challenge for workers. This line of Harley Davidson branded safety eyewear is sure to encourage them to keep their eyewear on. The logic is simple: Make it cool and they'll wear it.
NEW ENGLAND POTTERY
Terra Sienna is a line of premium terra-cotta pottery. Aimed at Retailers, this ad showcases the beauty of terra-cotta while also elevating it above commodity status. We conceived the entire brand platform for this line, including naming, logo, display and advertising. The result was a 36% increase in sales in the first year it was introduced.