Succeeding in the SKU Wars requires the appropriate packaging. At Redgate we not only develop distinctive packaging for entire product lines. We routinely help our clients conceive of entirely new product lines and merchandising strategies. If you think good packaging design is expensive, consider how much bad design costs.
A line of packaging for child-friendly thermometers. These blister packages required a small footprint and peghook design that would stand out from the somber category standard.
When there’s a story to tell, a box is born for the task. The SideSleeper is an ergonomic pillow designed to reduce stiffness and increase sleep comfort. Soft colors, peaceful model photography, and a clean white background convey rest and comfort.
HONEYWELL AIR PURIFIER
We were asked to design a package for a new line of high-end air purifiers and filter accessories. The bold Honeywell red cap identifies the brand while the medical cues lend credibility. Nasty allergen illustrations communicate the consumer need to rid their house of these unwanted guests. Easy-to-identify accessory packaging complete the design platform.
VICKS WARM STEAM
The Warm Steam Vaporizer package must convey the product benefits through red package violators while also defining the trade-up details across the bottom. The Vicks brand recognition is critical and takes a prominent spot across the top of the package.
SESAME STREET PACKAGE & DVDs
Hasbro’s Playskool brand has been trusted by parents for decades. Their VideoNow product line licensed the Sesame Street characters for a series of DVDs. The packaging and DVD design respect both brand standards while creating an eye-catching package at retail.
STINGER ELECTRONIC PEST CONTROL
Electronic pest control units can be perceived as gimmicky and cheap. The challenge here was to dispel those perceptions and deliver a package that imparts quality. Stylish custom clamshell shape and color inserts help convey efficacy and durability and support the price point. The packages are designed to hang on a peghook or stand on a shelf.
Do it Best
A strong branded color and logo brings unity to a diverse product line throughout the store. Consistent features and detail placement ensures consumer communication is clear. Small category icons aid both the consumer and the store personnel stocking the pegboard walls.
BIG TOP CUPCAKE
As Seen On TV products are an interesting challenge. At a glance the package must communicate the same information the TV commercial had 30 or 60 seconds to convey. All without motion or narration. Bright colors and bold visuals help tell the story of the Big Top Cupcake.
The Keepsafe table light adapter has an interesting story to tell: It’s a safety bulb that will automatically come on during a power failure. Because of the uniqueness of this product, we felt an equally unique package was required to catch the consumer’s eye and peak interest.
Seed trays and peat pots needed a package identity that would elevate them above these typical low cost commodity products. Clear graphics identify the different uses while descriptive photos show the benefit of using the product. Each “package” is a low cost, friction-fit sleeve.
This corrugated point-of-purchase display elevates the product off the floor giving consumers a better look. It’s small footprint allows easy placement at retail, and the take-one brochures encourage the consumer to learn more.
HALLOWEEN BUBBLE LIGHTS
Packaging and POP countertop display showcase these retro bubble lights. The display features a plug-in sample light for added attraction at retail.
REDGATE DESIGN GROUP, INC.
185 Putnam Pike, Ste 5, Chepachet, RI 02814 (401) 710-7707
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